01 · Science
Ph.D., Computational Cognitive Science
Technion — Israel Institute of Technology
Computational cognitive scientist · Creator of the RAS Model · Founder of UBI
How much of what we see
is really there?
A different foundation for how we think, decide, and act — built on direct contact with reality rather than the endless work of becoming and proving.
02 · Practice
Creator of the RAS Model
Refined across ~1,000 clients over years of clinical work
03 · Enterprise
Co-founder & CEO, UBI Interactive Intelligence
Judgment intelligence for online commerce
The Pattern
The gap you have noticed is real.
Rest does not restore what it used to. Achievement does not settle into satisfaction. Decisions sit with you long after they are made. For some, the same pattern surfaces in the body.
Coaching, meditation, wellness — some helped briefly. None changed the pattern.
The RAS Model was not built for any one symptom. It was built for the pattern underneath.
Who I work with
01 · Executives and senior managers
The decisions are no harder. What changed is how long you carry them.
02 · High-performing professionals
Law, medicine, finance, consulting. The work still meets the standard. The decisions keep replaying after they are made.
03 · Athletes
The gap between training and competition is widening in a direction you cannot train your way out of.
04 · Students and educators
Environments where thinking is the instrument. When the instrument dulls, everything downstream dulls with it.
05 · Persistent physical symptoms without an organic cause
Pain, fatigue, or a symptom no medical workup has placed. Not imagined. Not structural. A pattern.
Not wellness. Not therapy. Not coaching. For people who need measurable change in high-stakes contexts.